Case Study: The Little Market drives customer retention with Glew

The Little Market drives retention across 25 countries with Glew

The Little Market, a nonprofit fair trade shop, faced the challenge of gaining better insight into their ecommerce data to drive growth and customer retention. To align their multichannel data and identify opportunities, they turned to the vendor Glew for its commerce intelligence solution.

Using Glew, The Little Market integrated data across sales and marketing channels into visual dashboards. This provided greater reporting accuracy and powerful customer segmentation, which they used to launch targeted email and SMS campaigns. As a result, Glew enabled the organization to optimize fulfillment, understand multi-channel attribution, and successfully drive customer retention.

The Little Market