Case Study: Oatly scales U.S. ecommerce reporting and subscription analytics with Glew

Oatly scales U.S. ecommerce in 2020 with Glew after 2017 DTC launch

Oatly, a leading oat drink company, faced a challenge when scaling its U.S. ecommerce and subscription operations. After consumer demand far exceeded supply, the company struggled with manual reporting using spreadsheets and could not access critical KPIs for its growing direct-to-consumer business. They turned to the vendor Glew for a reporting and analytics solution.

Glew provided an intuitive platform that integrated Oatly's sales and marketing data into a single place. The solution delivered saved time, greater efficiency, and more accurate reporting, giving Oatly instant access to the key metrics needed to understand its performance. Using Glew, Oatly gained the insights necessary to lay the groundwork for its future ecommerce and subscription expansion.

Oatly