Case Study: VIETRI triples online sales with Glew

How VIETRI Grew Their Ecommerce Business with Glew

VIETRI, a luxury dinnerware retailer, had long relied on wholesale but was forced to pivot to ecommerce first when the COVID-19 pandemic disrupted its business in March 2020. To support that shift, VIETRI turned to Glew’s commerce intelligence platform, using Shopify and connected marketing and support tools to improve reporting and gain better visibility into customers, products, inventory, and campaign performance.

With Glew, VIETRI implemented automated daily KPI snapshots, monthly reporting, and customer segmentation to guide smarter decision-making and marketing. The results were strong: ecommerce sales grew from 8% to 30% of the business, and online sales nearly tripled year-over-year, helping VIETRI quickly drive email and SMS wins and build a more data-driven growth strategy with Glew.

Vietri

Holli Draughn

Vice President, Sales and Marketing