Case Study: The Little Market boosts customer retention with Glew

How The Little Market is Driving Customer Retention with Glew

The Little Market, a nonprofit fair trade home goods shop, needed better insight into its ecommerce data to support growth and retention. In 2019, the team turned to Glew, a commerce intelligence platform, to bring multichannel data together in one place and improve visibility into acquisition and customer behavior.

With Glew, The Little Market gained clearer reporting on buying behavior, product trends, channel performance, and lifetime value, along with dashboards that combined sales and marketing data. Glew also helped the team improve attribution, optimize inventory and fulfillment decisions, and build targeted VIP and first-time customer segments for email and SMS campaigns through Klaviyo and Attentive, strengthening retention efforts and campaign performance.

The Little Market

Melissa Portillo

Ecommerce Director