Case Study: Oatly scales U.S. ecommerce reporting and subscription insights with Glew

How Oatly is Scaling U.S. Ecommerce Operations with Glew

Oatly, the leading oat drink company, entered the U.S. direct-to-consumer market in 2017 and quickly saw demand outpace supply. As the company expanded its ecommerce and subscription operations, the Oatly.com team struggled to access critical KPIs like lifetime value, monthly recurring revenue, and repeat customer rate because reporting depended on spreadsheets and manual calculations. Glew provided the reporting and analytics solution behind this effort.

With Glew, Oatly gained an easy, intuitive way to analyze ecommerce and subscription performance across Shopify, Amazon, Google Analytics, Google Ads, Klaviyo, and ReCharge data. The vendor helped Oatly save time, improve reporting accuracy, and centralize key metrics across customers, products, channels, and subscriptions, while also giving the team insights to guide advertising and support future ecommerce expansion.

Oatly

Cheyenne Thayer

Manager