Case Study: G&T boosts revenue and conversion with Glew Enterprise

G&T boosts revenue 80% and conversion 45% with Glew

G&T, a large online alcohol retailer, faced the challenge of gaining deeper insights into their sales data. They needed to better understand and rank the performance of their products and brands, analyze them within their categories, and provide their partner brands with access to key metrics. They turned to vendor Glew and its Glew Enterprise product for a solution.

Glew implemented its Enterprise platform, which provided G&T with a customized analytics warehouse and dashboards. This solution allowed both G&T's internal team and their external brand partners to access filtered performance data. The results were significant, with G&T achieving a more than 80% increase in revenue and a more than 45% increase in conversion year to date. Glew's reporting empowered them to devise data-driven strategies and negotiate performance-based compensation.