Case Study: Blume Improves Ecommerce Reporting and Analytics with Glew

Glew Helps Blume Re-Define Its Ecommerce Data Strategy

Blume, a female-founded health and wellness brand on Shopify, struggled with a manual and time-consuming data analysis process before working with Glew. The team had difficulty tracking trends week over week and month over month, and they often had to spend too much time organizing spreadsheet data while dealing with inconsistencies that made reporting less reliable.

With Glew, Blume gained an easier, faster way to report on ecommerce and subscription performance through an intuitive interface that integrated with tools like Facebook Ads, Google Ads, Google Analytics, Klaviyo, ReCharge, and Smile. Glew helped Blume track repeat customers, lifetime value, and profitability by channel, analyze data in multiple ways to support growth, surface product and bundling insights, and use predictive analytics to inform future decisions, improving the team’s ability to act on clear, accurate data.

Blume

Bunny Ghatrora

Co-founder and COO