Case Study: Cherrybrook achieves omnichannel profitability visibility with Glew

Cherrybrook unifies total daily performance in one report with Glew

Cherrybrook, an omnichannel pet supplies retailer, faced the challenge of gaining a clear view of their overall business performance due to their many different revenue and data sources. They relied on time-consuming spreadsheet work to consolidate information, which made data analysis difficult and not actionable. To address this, they licensed Glew Plus through their agency, Omnycode.

Glew implemented a solution that began with standard integrations and was later expanded using their BI Tunnel and Custom Table Upload features. This allowed Cherrybrook to see a consolidated omnichannel snapshot of online performance and, for the first time, include brick-and-mortar sales in a single report. Glew's custom reports provided enhanced visibility into areas like shipping profitability and paid search, giving the company a clear view of total daily performance and key metrics like net margin and return on ad spend.

Cherrybrook