Case Study: ZORBX Inc. achieves shelf standout and packaging efficiency with Glenroy flexible pouches

Zorbx Inc cuts plastic use by 60% with Glenroy

Zorbx Inc, a company producing a unique, all-natural odor remover, faced the challenge of standing out on crowded retail shelves against larger competitors. Their product was originally packaged in traditional bottles, which did not differentiate the brand or align with its environmentally-conscious attributes. They partnered with the flexible packaging vendor Glenroy to find a better solution.

Glenroy engineered a durable, high-barrier stand-up pouch for the liquid product. This solution provided significant benefits, including using 60% less plastic, requiring 50% less energy to produce, and reducing transportation and warehousing needs. The switch to flexible packaging by Glenroy was a success; the novel pouch helped Zorbx cut through visual clutter on shelves, consumers were receptive, and the company experienced exponential growth.

Zorbx Inc