Case Study: Arctic Cat achieves easier pouring, reduced waste, and standout shelf impact with Glenroy's stand-up pouch

Arctic Cat boosts shelf impact with Glenroy’s stand-up pouch and 200 square inches of print space

Arctic Cat, a well-known manufacturer of snowmobiles, partnered with lubricant formulator Lube-Tech and faced a challenge to package a new synthetic engine oil. They needed a durable solution that offered consumer visibility and convenience, reinforced their high-performance brand, and provided high-barrier protection for the product. They collaborated with the vendor, Glenroy, to develop a stand-up flexible pouch.

Glenroy engineered a stand-up pouch for the C-TEC2 Synthetic oil, which provided easy pouring and convenient storage. The solution reduced waste, lowered production CO2 emissions, and required less transportation compared to rigid bottles. A major result was a dramatic increase in printable surface area for graphics, jumping from about 29 square inches on a traditional bottle to nearly 200 square inches on the pouch. According to Arctic Cat, this innovative packaging positioned them at the industry forefront.

Arctic Cat