Case Study: BOSS Shot Shell achieves faster, scalable eCommerce growth with Glendale Designs and Miva

BOSS Shot Shell boosts revenue 89% with Glendale Designs

BOSS Shot Shell, a family-owned manufacturer of high-quality American-made shot shells and hunting gear, faced significant challenges with their existing eCommerce website. Their site struggled with slow speed and poor usability, especially under high traffic and with a growing product catalog, which threatened to hinder their ability to serve their loyal community. They partnered with vendor Glendale Designs to replatform the site to overcome these limitations.

Glendale Designs implemented a solution by migrating the Bossshotshells.com website to the Miva eCommerce platform. This move drastically improved site speed and usability while enabling new customer features like user accounts, product reviews, and a waitlist system. The backend was also overhauled for easier management. The results were immediate and substantial, with Glendale Designs reporting a significant sales boom post-launch and metrics showing an 89% increase in revenue, a 67% rise in average order value, and a 133% jump in site sessions within the first 30 days.

BOSS Shot Shell