Case Study: Tarsus Group achieves higher registrations and attendee conversion with GleanIn

Tarsus Group - Customer Case Study

Tarsus Group, organizer of GESS Dubai 2017, wanted to increase registrations and visitors while improving pre-registration conversion among education professionals. To support this goal, Tarsus used GleanIn’s referral marketing platform, GleanIn Connect, with its registration partner Infosalons.

GleanIn helped Tarsus drive measurable engagement: 12% of registrants signed up socially, over 18% advocated for the show through GleanIn, and 6.79% of all registrations came via GleanIn referrals. GleanIn registrants also converted to attendees at a rate 5% higher than the overall registrant average, reinforcing GleanIn as a core part of Tarsus Group’s event marketing campaign.

Tarsus Group

Sarah Palmer

Marketing & Conference Director