Case Study: Swapcard drives more event attendees with Gleanin

Swapcard drives 1,894 new attendee registrations with Gleanin

Swapcard needed to promote its EVOLVE virtual event but found it impossible to cut through the industry noise. Manual outreach to speakers and partners for promotion was time-consuming and ineffective. The marketing team turned to the vendor GleanIn to implement a community marketing strategy.

Using GleanIn's platform, Swapcard empowered its event stakeholders with a one-click sharing solution, eliminating the need for manually created promotional materials. This community marketing approach generated over 400 shares from influencers, 1,250+ unique organic social views, and 1,894 new attendee registrations for the event, providing a strong marketing ROI.

Swapcard