Case Study: Event Tech Live achieves more visitors and delighted exhibitors with Gleanin

Seamless Integration Between N200|GES And Gleanin Delivered More Visitors And Delighted Exhibitors At Event Tech Live 2015

Event Tech Live needed a registration provider that matched its focus on event technology and could help boost visitor numbers while giving exhibitors more value. The show chose GleanIn, using its Social Registration capabilities alongside N200|GES registration software to improve the pre-event experience and better connect attendees, exhibitors, and partners.

GleanIn helped Event Tech Live drive measurable results through social registrants, targeted invitations, and exhibitor-led promotion. The campaign produced 30.26% social registrations, 171 personal invitations with a 29.23% conversion rate, 22.42% of registrations driven by social sharing, and a +6% lift in conversion for users who logged back in. Exhibitors also generated over 1,900 leads across 64 exhibitors, showing the impact of the GleanIn and N200|GES solution.

Event Tech Live

Adam Parry

Commercial Director