Case Study: Manufacturing Technologies Association achieves higher registrations and attendee conversion with GleanIn

Manufacturing Technologies Association - Customer Case Study

Manufacturing Technologies Association, organizer of MACH 2018, needed to drive more registrations and visitors while improving pre-registration conversion. GleanIn, using its referral marketing platform Gleanin Connect, was brought in to help reach key decision makers across the UK manufacturing sector through social advocacy and referrals.

GleanIn implemented a social referral program that enabled registrants to share, invite, and email contacts directly. The results were strong: more than 6% of all registrants signed up socially, over 12% advocated for the show via GleanIn, 6.11% of registrations came through GleanIn referrals, and those registrants converted to attendees 4% higher than the overall average.

Manufacturing Technologies Association

Nicola Harrison

Marketing Manager