Case Study: IMEX boosts attendee registrations with Gleanin

IMEX boosts attendee registrations with GleanIn's community marketing

IMEX, a leading events brand, faced the challenge of cutting through the digital noise to attract attendees for their virtual events during the COVID-19 pandemic. They needed a new marketing approach to reach new prospects and convert registrations. They turned to the vendor GleanIn to adopt Community Marketing.

GleanIn provided the solution by enabling a structured Community Marketing program that leveraged word-of-mouth referrals from speakers and attendees. This strategy significantly expanded IMEX's organic reach. The results included a major increase in shares from community influencers, unique organic social views to their event website, and a spike in new attendee registrations, making community marketing a permanent part of their strategy.

IMEX