Case Study: IFE 2017 increases registrations and attendee conversion with Gleanin

IFE - Customer Case Study

IFE, organized by Fresh Montgomery, needed to drive more registrations and visitors while improving pre-registration conversion for its food and drink event. To help with this, it used GleanIn’s referral marketing platform, Gleanin Connect, alongside its registration partner, Visit by GES.

GleanIn helped turn registrants into advocates by enabling social sharing, invitations, and direct email referrals. The results were strong: more than 6% of registrants came through social sign-up, over 19% advocated for the show, 8.7% of all registrations came via GleanIn referrals, and those registrants converted to attendees 5.53% better than average.

IFE

Georgina Preston

Portfolio Marketing Manager