Case Study: UBM boosts registrations and proves social ROI with Gleanin

Gleanin Proves ROI And Boosts Registrations Across UBM’s EMEA Portfolio

UBM, a London-based events company, needed a better way to prove the ROI of its social media efforts across its EMEA event portfolio and understand how referrals were driving registrations. By using Gleanin’s social referral platform, integrated with its registration software and attendee-acquisition tools, UBM could track social referrals, attribution, and the value of those conversions more clearly.

GleanIn implemented a frictionless referral solution built into UBM’s registration flow, allowing attendees to invite colleagues by email as well as through social channels. The result was a 4% to 5% average lift in registrations across UBM’s EMEA events, plus better-quality attendees and improved measurability of referral impact.

UBM

Govind Sharma

Director of Technology