Case Study: Bett achieves excellent CPA and higher visitor conversions with Gleanin

Gleanin Delivered Visitors at an Excellent CPA For Bett 2016

Bett, the world’s leading learning technology event, wanted to grow registrations and improve conversion rates for Bett 2016 despite already performing strongly. To do so, Bett turned to GleanIn’s Social Registration solution to enhance the registration experience and drive more visitor sign-ups.

GleanIn implemented social registration and post-registration engagement tools that enabled personal invites and social sharing. The results were strong: 3,291 invitations converted at 38.1%, 3.53% of registrations came directly from social activity, and registrants who logged back in converted at +11% above average. Bett also achieved excellent direct ROI, with cost per registration under £3 and cost per attendee under £5.

Bett

Anthony Dunn

Head of Brand