Case Study: FIT Events boosts registrations and pre-reg conversion with Gleanin

FIT Events - Customer Case Study

FIT Events, organizer of The FIT Show, needed to drive more registrations and visitors while improving pre-registration conversion for its target audience of window, door, and conservatory sellers, fabricators, and installers. GleanIn, working alongside registration partner LiveBuzz, was brought in to help solve this event marketing challenge.

GleanIn implemented its referral marketing platform, Gleanin Connect, and an exhibitor registration module to make exhibitor-to-visitor marketing easier and support a £10,000 stand incentive competition. The results were strong: 11% of registrants advocated for the show through GleanIn, and 6.4% of all registrations came directly from GleanIn referrals, delivering measurable lift for FIT Events.

FIT Events

Sara Mikunda

Marketing Manager