Case Study: Event Tech Live attracts more attendees with GleanIn

Event Tech Live saves time and boosts attendee registrations with GleanIn

Event Tech Live (ETL), a leading tech event brand, faced a significant challenge in promoting its events, especially after the onset of COVID-19. The process of chasing speakers, exhibitors, and sponsors to use promotional content was extremely time-consuming, and creating custom graphics for each stakeholder was a major drain on resources. They turned to GleanIn and its Community Marketing tool to find a better solution.

By implementing GleanIn, ETL empowered its event stakeholders with the promotional assets they needed without manual creation. This solution drastically reduced the time spent on chasing people and creating graphics. GleanIn helped ETL achieve measurable results, including less time spent on these tasks and more attendees driven by community influencers, making community marketing a core part of their strategy.

Event Tech Live