Case Study: Easyfairs boosts registrations and visitor reach with Gleanin

Easyfairs - Customer Case Study

Easyfairs Northeral, part of Easyfairs, launched the Secura North Africa safety and security exhibition and needed to drive more registrations, visitors, and pre-registration conversions. To build awareness and credibility across a broad, multi-sector audience, Easyfairs turned to GleanIn and its referral marketing platform, Gleanin Connect.

GleanIn amplified Easyfairs’ online marketing by enabling social referrals and advocacy from registrants and exhibitors. The results were strong: 12% of registrants signed up socially, 25% of all registrants advocated for the show through Gleanin, and more than 11% of total registrations came directly from Gleanin referrals.

Easyfairs

Olivier Hicham-Allard

Managing Director