Case Study: Centaur Media achieves higher registrations and pre-reg conversion with Gleanin

Centaur Media - Customer Case Study

Centaur Media, organiser of the Business Travel Show for business travel professionals, wanted to drive more registrations and visitors while improving pre-registration conversion. To support this challenge, they worked with GleanIn and its referral marketing platform, Gleanin Connect, alongside registration partner Visit by GES.

GleanIn helped Centaur Media make social referrals easy and effective, enabling attendees to share, invite, and email contacts directly through the platform. The campaign delivered measurable impact: more than 13% of registrants signed up socially, over 17% advocated for the show through GleanIn, and 7% of all registrations came via GleanIn referrals. Centaur Media also praised GleanIn as simple to implement and effective in delivery.

Centaur Media

Joe Walter

Marketing Manager