Case Study: OK Media achieves community and mailing list growth with Gleam

Using Social Media to Grow an Organic E-Commerce Business

OK Media, the fitness and lifestyle brand behind the OK community, wanted to turn its strong presence on YouTube, Twitch, and Discord into more growth for its E-commerce businesses. Using Gleam, they faced the challenge of expanding their mailing list and driving attention to new social channels while engaging an audience that already valued their community-driven content.

Gleam helped OK Media run a giveaway campaign with a $7,000 prize bundle for 150 winners, using targeted entry actions to boost newsletter signups, Instagram follows, and community engagement. The campaign generated 125,613 actions from 21,651 users, delivered 80,651 impressions, grew the mailing list to 20K+ subscribers, and took the OK Stuff Instagram account from 0 to 4,034 followers.

OK Media

Tom Boyden

OK Media