Case Study: Twitch Kittens drives 475,000+ actions and 200,000+ new followers with Gleam

Using Giveaways to Grow a Twitch Community

Twitch Kittens, a Twitch streaming community, wanted to grow its viewership, social following, and revenue while competing in a crowded streaming market. The team worked with Gleam and used Gleam Competitions to run two giveaway campaigns aimed at attracting new Twitch followers, Twitter followers, and broader community engagement.

Gleam helped Twitch Kittens build highly targeted giveaways around valuable prizes like gaming chairs, driving users to complete follow, retweet, and visit actions. The two campaigns generated more than 475,000 actions, 100,000 impressions, 101,718 new Twitch followers, and 113,747 new Twitter followers, while also boosting Patreon revenue by over 300% in one month and increasing merch sales by about 40%.

Twitch Kittens

Khaljiit

Founder