Case Study: MakeUseOf achieves 1.93M advertiser actions and 2.89M impressions with Gleam

Using Contests to Drive Insane Advertiser Value on Blogs

MakeUseOf is a high-traffic technology blog that needed a more creative way to deliver measurable advertiser value than typical sponsored posts or banners. As a publisher, they faced the challenge of turning editorial content into highly targeted, high-converting advertising opportunities that justified sponsor spend and improved campaign ROI.

They solved this by embedding Gleam-powered, targeted giveaways inside in-depth product reviews (the NordVPN campaign is a flagship example), using promoted tiles, bonus-entry actions and advertiser-controlled campaigns with follow-up list access. The approach drove roughly 2.89M impressions, 1.93M advertiser actions, 150k+ new Twitter followers and 70k+ referred users via viral sharing — producing stronger conversions, repeatable advertiser ROI and ongoing organic traffic.

MakeUseOf

Aibek Esengulov

MakeUseOf