Case Study: TECHNOID pulls 10,064 giveaway entries with Gleam

TECHNOID pulls 10,064 giveaway entries with Gleam

Technoid, a builder of custom gaming PCs, partnered with vendor Gleam to run a co-branded giveaway with hardware manufacturer PNY. Their challenge was to create an effective promotional campaign for a high-end gaming PC that would deeply engage a targeted audience of genuine enthusiasts, rather than just attracting people looking for any free prize.

Using Gleam's Competitions product integrated with a Shopify storefront, the vendor helped execute a campaign where the grand prize was a custom-built PC featuring components from both Technoid and PNY. Gleam's platform facilitated a multi-action entry process, including a secret code tied to a physical event, which drove high-quality engagement. The campaign achieved 10,064 entrants with a 66.21% conversion rate, successfully reaching a highly targeted global audience and driving significant traffic to both brands' channels.

TECHNOID