Case Study: Techlicious grows newsletter subscribers with Gleam giveaways

Techlicious grows newsletter subscribers by 2,158 with Gleam

For years, Techlicious, a popular online product review site, used the vendor Gleam and its Competitions product to run giveaways. Their primary challenge was to grow their newsletter and social media audiences in a cost-effective way by moving beyond simply offering expensive prizes to attract entrants.

Gleam's solution involved a strategic campaign centered on a practical prize—a Lenovo Chromebook—that perfectly matched the interests of Techlicious's readers. By making an email opt-in the only required action and integrating with Mailchimp, Gleam helped Techlicious add 2,158 new subscribers with a 43.56% conversion rate. This approach, refined over 74 campaigns, proved that prize relevance is more important than price for driving high-quality audience growth.

Techlicious