Case Study: Store DJ turns 3,606 views into 1,498 entrants with Gleam

Store DJ turns 3,606 views into 1,498 entrants with Gleam

Store DJ, a specialist retailer for DJs and producers, needed to drive qualified traffic and encourage product exploration among a highly knowledgeable, spec-driven audience. They partnered with vendor Gleam and used its Competitions product to address this challenge.

Gleam implemented a targeted giveaway co-promoted with Technics, featuring a widget with four specific actions tailored to how the audience shops. The solution resulted in a 41.54% conversion rate, turning 3,606 views into 1,498 entrants who performed 3,951 total actions. The measurable impact included 985 clicks to a product collection page and over 700 new Instagram followers for each brand’s account.

Store DJ