Case Study: Store DJ drives high-intent product discovery with Gleam giveaways

Store DJ drives a 41.54% conversion rate with Gleam

Store DJ, a specialist retailer for DJ equipment, faced the challenge of promoting premium products to a highly knowledgeable and detail-oriented audience. Their goal was not broad awareness but to drive qualified traffic and encourage meaningful product exploration among high-intent buyers. To meet this challenge, they used Gleam's Competitions product.

Gleam's solution was a targeted giveaway campaign created in partnership with the brand Technics. The campaign used strategic entry actions, such as visiting a product collection page and following social accounts, which mirrored the real research behavior of their audience. This approach delivered exceptional results for Store DJ, including a 41.54% conversion rate, 1,498 unique users, and 985 visits to a key product collection page, effectively driving high-intent product discovery.

Store DJ