Case Study: SignalRGB drives software downloads and community growth with Gleam

SignalRGB drives 9,794 software downloads with Gleam

SignalRGB, a team creating RGB lighting control software for gamers, faced the challenge of driving product discovery and adoption beyond traditional marketing channels. They partnered with the vendor Gleam, using its Competitions product to run giveaways as a top-of-funnel acquisition strategy to build their community.

Gleam's platform enabled SignalRGB to design high-impact campaigns centered on creative prizes, like a gaming PC built into a panini press, to attract attention. The solution required participants to complete high-intent actions such as downloading the software and joining their Discord. This approach, powered by Gleam, drove significant results including 9,794 software downloads and 3,164 new Discord members, successfully converting campaign entries into long-term product users and community growth.

SignalRGB