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Case Study: New Blood Interactive draws 14,457 entrants with Gleam
A Gleam Case Study
New Blood Interactive drives 14,457 entrants with Gleam
New Blood Interactive, an independent video game studio, sought a cost-effective method to grow its email list and social media following. They turned to Gleam and its Competitions product to run promotional giveaways.
Using Gleam, New Blood executed a giveaway for a custom ULTRAKILL-themed PC, which achieved a 22.01% conversion rate and attracted 14,457 entrants. The campaign generated 185,928 total actions and successfully captured all new emails directly into their Mailchimp integration. Gleam provided an efficient solution that delivered significant growth for the studio over their nine-year partnership.
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