Case Study: Mwave builds a qualified hardware buyer pipeline with Gleam

Mwave builds a 203,000-user pipeline with Gleam

Mwave, a leading Australian online tech retailer, needed a method to build a qualified pipeline of potential buyers from its core audience of PC and gaming enthusiasts. To achieve this, they partnered with Gleam and utilized its Competitions product to run targeted giveaways.

Gleam's platform enabled Mwave to execute 202 campaigns over ten years, turning product launches into precise targeting tools. The solution generated over 203,000 qualified users, with individual campaigns achieving conversion rates as high as 41.15% and building an audience that was over 96% located within their sellable market.

Mwave