Case Study: Mwave builds a qualified buyer pipeline with Gleam

Mwave builds a 203,000-user buyer pipeline with Gleam

Mwave, an Australian online tech retailer, needed a way to turn the excitement around product launches into a qualified pipeline of potential buyers. The company turned to Gleam and used its Competitions product to run strategic giveaways tied to major industry moments.

By using Gleam to create campaigns that required entrants to perform relevant actions like visiting product pages or voting for preferred brands, Mwave built a highly targeted audience. Over ten years and 202 campaigns, Gleam helped Mwave engage over 203,000 users, achieve conversion rates as high as 41.15%, and gather valuable first-party data, effectively transforming their giveaways into a precision marketing tool.

Mwave