Gleam
18 Case Studies
Case Study: Catan Boards achieves 300% December revenue increase and major social growth with Gleam
A Gleam Case Study
Marketing a Successful Kickstarter With Contests
Catan Boards, founded by Bill & Nate, builds premium accessories for the Settlers of Catan experience and had already proven demand with a successful 2012 Kickstarter (5,331 backers, $361,030 pledged). Facing a seasonal challenge—to drive traffic to their online store and grow social reach in the run-up to Christmas—they launched a short, focused contest to turn awareness into visits and sales.
They ran the “Epic Holiday Game Night” giveaway (Dec 5–17) powered by Gleam, offering a $500+ prize pack including a one-of-a-kind reversible custom board and 41 entry methods (visits, follows, shares, referrals). Promoted to 5,000+ Kickstarter backers and across their social channels, the contest generated 9,755 actions from 6,481 impressions (21% conversion), 1,000+ viral referrals, a 132% increase in engaged Facebook fans, 313% growth in Twitter followers, 200+ Pinterest followers, and a 300% revenue boost for December.
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Catan Boards
Bill
Catan Boards