Case Study: Man of Many builds Australia’s most valuable men’s lifestyle email audience with Gleam

Man of Many built a 814,203-subscriber audience over 12 years with Gleam

Man of Many, Australia's largest men's lifestyle publication, faced the core challenge of building and engaging its email list, an asset critical for driving ad revenue and direct traffic. They needed a consistent growth method that felt authentic to their brand, not like a generic marketing tactic. They turned to Gleam and used its Competitions product to address this.

The solution involved an editorially-led strategy, using Gleam to run giveaways for products that matched their content. Over 12 years and 297 campaigns with Gleam, they built a highly engaged email list of over 814,000 users. This list became their most valuable owned asset, with campaigns like the Sony headphone giveaway achieving a remarkable 58 actions per entrant. The integration of Gleam with Mailchimp provided closed-loop measurement, allowing them to refine campaigns for long-term subscriber quality and sustained business growth.

Man of Many