Case Study: Man of Many achieves email list growth with Gleam giveaways

Man of Many builds its email list with 297 Gleam giveaways

Man of Many, a major Australian men's lifestyle publication, needed a consistent method to grow its valuable email subscriber list and engage both new and existing readers. They turned to Gleam and its Competitions product to run giveaways that would feel like authentic content and drive list growth.

Using Gleam, Man of Many executed 297 campaigns over 12 years, integrating them with Mailchimp to capture and track all entrants. This strategy was highly successful, building their most valuable owned asset. In a representative campaign for Sony headphones, they achieved 5,108 entrants and a 16.58% conversion rate, with each entrant completing an average of 58 actions. Gleam provided the closed-loop measurement essential for understanding long-term subscriber value and engagement.

Man of Many