Case Study: MAINGEAR drives 174,280 giveaway actions with Gleam

MAINGEAR drives 174,280 actions with Gleam

MAINGEAR, a boutique PC integrator, sought to leverage the energy around product launches to drive engagement across multiple channels including newsletter subscriptions, social follows, and store traffic. They partnered with Gleam and used its Competitions product, integrated with Shopify, to create an easily repeatable giveaway format for their co-branded campaigns.

Gleam's solution enabled MAINGEAR to run a co-branded giveaway with NVIDIA and Capcom, which generated 174,280 total actions from 13,949 entrants. A key feature, the Daily Bonus Entry, alone accounted for 31,923 actions. The campaign achieved a 25.05% conversion rate and demonstrated a partnership model that MAINGEAR has successfully repeated over 59 campaigns in 9 years, effectively turning contest entries into valuable customer engagement and potential sales.

MAINGEAR