Case Study: Business 2iC achieves higher customer retention with Gleam

Lucy Bloomfield Uses Gleam To Retain 40% Of Her Customers

Business 2iC helped small-to-medium brands improve customer retention and engagement, but needed a better way to understand existing customers and drive repeat purchases. Using Gleam campaigns and custom giveaway entry methods, the team focused on gathering feedback, reviews, and insights rather than just chasing social followers.

Gleam enabled Business 2iC to run live competitions and giveaways that collected valuable customer responses, helped refine ad copy and email messaging, and supported gift-with-purchase offers. The results included higher conversion rates, lower acquisition costs, over 100 new Facebook reviews in one case, and stronger retention outcomes, including a 40% customer return rate.

Business 2iC

Lucy Bloomfield

Business 2iC