Case Study: Kinguin builds a permanent global acquisition engine with Gleam

Kinguin drives 21.4% conversion across 2,223 campaigns with Gleam

Kinguin, one of the world's largest digital games marketplaces, faced the challenge of making their marketing giveaways a consistent and permanent customer acquisition channel rather than a series of one-time events. They needed a solution that could run reliably across multiple markets and languages to sustain growth. To address this, they turned to the vendor Gleam and its Competitions product.

Gleam implemented a permanent campaign engine for Kinguin, enabling them to run approximately four targeted giveaways per week for over eleven years. The solution used consistent campaign frameworks tied to the gaming calendar, which resulted in 2,223 campaigns with an average conversion rate of 21.4%. This Gleam-powered pipeline became a fundamental part of Kinguin's business, consistently feeding new customers into their marketplace of over 16 million users.

Kinguin