Case Study: Kinguin Builds a 16-Million-Customer Gaming Audience with Gleam

Kinguin built a 16-million-customer audience with Gleam's 2,223 campaigns

Kinguin, a major global digital games marketplace, faced the challenge of moving beyond one-off promotional giveaways to create a permanent, scalable customer acquisition channel that could consistently engage a global gaming audience across multiple languages. They partnered with Gleam and used its Competitions product to build a sustainable programme.

Gleam's solution was the implementation of a continuous, high-volume giveaway engine. Kinguin ran approximately four Gleam campaigns per week for over eleven years, tailoring them to specific gaming moments and audiences. This strategy resulted in 2,223 campaigns, over 8.6 million user actions, and an average conversion rate of 21.4%. For Gleam, this created a compounding acquisition pipeline that contributed significantly to Kinguin's growth of over 16 million customers.

Kinguin