Case Study: Invictus Templar achieves 8.9 actions per entrant with Gleam

Invictus Templar drives 8.9 actions per entrant with Gleam

Invictus Templar, a veteran-built tactical gear brand, sought to run its first-ever promotional giveaway to engage its specific audience and grow its owned marketing channels. They turned to the Gleam platform to implement and manage this campaign.

Using Gleam, Invictus Templar executed an Independence Day-themed giveaway featuring a highly desirable grand prize kit. The campaign’s structure, which included a daily bonus entry, encouraged deep engagement. Gleam helped the brand achieve remarkable results, including 13,759 total actions, 969 new email subscribers, 728 SMS opt-ins, and an average of nearly 9 actions per entrant. The success of this first campaign was so significant that the company immediately planned a repeat event using Gleam for its own anniversary.

Invictus Templar