Case Study: Iam8bit draws 272 entrants for a Plants vs. Zombies vinyl giveaway with Gleam

Iam8bit draws 272 entrants with Gleam in a 21.1% conversion giveaway

iam8bit, an independent creator of vinyl soundtracks and video game collectibles, faced the challenge of effectively reaching its niche audience of Plants vs. Zombies fans spread across various social platforms. The company needed a targeted promotional strategy that would connect with specific collectors and gamers, which broad paid ads or posts to its existing followers could not fully accomplish. To address this, iam8bit used Gleam's giveaway application on its Shopify store.

Using Gleam, iam8bit implemented a simple, repeatable giveaway strategy focused on its own products. For a campaign celebrating an anniversary, the company gave away two vinyl records, using the prize itself to attract the right audience. The solution involved embedding the giveaway on a permanent page and promoting it via social media links. This approach by Gleam yielded 272 entrants from 1,289 impressions, achieving a high conversion rate of 21.1% and successfully growing the company's social media followers.

Iam8bit