Case Study: Wet Shave Club achieves $100K revenue in 6 months with Gleam

How Wet Shave Club Used Contests To Grow Their Following And Drive Sales

Wet Shave Club is a boutique monthly subscription box for wet-shaving products that owner Rohan Gilkes inherited and set out to transform in six months. After redesigning boxes, adding products and overhauling the website, the main challenge was marketing: how to get the product in front of likely buyers and scale revenue quickly from a standing start.

Rohan ran Gleam competitions with multiple social-entry options and viral referral links, then promoted the campaign across blogs, Reddit and social media. The contest generated 13,000+ entries in 30 days, a 10% lift in social followers, hundreds of mentions, roughly 20 immediate customers from a runner‑up discount, and helped grow revenue from $0 to $100K in six months while providing ongoing sales and audience growth.

Wet Shave Club

Rohan Gilkes

Owner