Case Study: Flyte Socks achieves 700% Kickstarter funding growth with Gleam

How to Smash Your Kickstarter Funding Goal by 700% With Contests

Flyte Socks, a sock brand founded by Hung Jean and Jeffrey Trinh, needed to validate its product and build demand ahead of a Kickstarter launch while working on a tight budget. Using Gleam, they ran pre-launch giveaways and referral campaigns to grow an email list, gather social engagement, and create momentum before funding began.

Gleam helped Flyte Socks consolidate entries across channels and run contests like “The Big 3 Giveaway” and the “Modern Men’s Essentials Giveaway.” The results were strong: over 4,500 emails collected for less than $200, more than 20,000 unique impressions, nearly 22,000 actions, and a 19.5% conversion rate. This pre-launch audience helped Flyte Socks raise over $10,000 on day one, attract more than 1,400 backers, exceed its Kickstarter goal by 700%, and drive additional revenue through Indiegogo.

Flyte Socks

Jeffrey Trinh

Co-Founder