Case Study: Bride & Groom Direct achieves €200k+ in revenue and 1,600% more email signups with Gleam Captures

How to Make an Extra 200k Per Year With One Opt-in Form

Bride & Groom Direct, a UK wedding invitations retailer, was averaging just 6 email opt‑ins per day using a custom signup solution despite a strong ~15% email‑to‑sale conversion rate. They needed a fast, low‑development way to scale signups and reduce abandoned carts.

By adding Gleam Capture’s JavaScript (a ten‑minute setup) and testing incentive‑driven popups, Mailchimp integration and exit‑intent offers (15%/10% discounts and targeted messaging), opt‑ins jumped to about 100/day (a 1,600% increase) while conversion to sale stayed ~15%. That single campaign drove over €200k in six months (on track for ~€300k annually), increased average order value and recovered hundreds of shopping carts.

Bride & Groom Direct

Daniel

Bride & Groom Direct