Case Study: Jane.com achieves constant site traffic and lead growth with Gleam

How Jane.com Drives Constant Growth With Giveaways

Jane.com, a boutique e-commerce marketplace, needed a consistent way to generate new leads, increase site traffic, and drive sales in a crowded online retail market. Using Gleam and its Competitions app, Jane ran weekly co-branded giveaways to attract relevant audiences and encourage social actions, app downloads, and sharing.

Gleam helped Jane.com streamline these recurring campaigns with copy features and flexible entry actions, while partner prizes kept the giveaways fresh and engaging. The results were strong: Jane.com drove over 4 million giveaway actions in two years, with campaigns averaging 5,000 users and 30–40K actions each, plus major gains in site traffic, email signups, and revenue.

Jane

Mark McEwan

CEO and Founder