Case Study: Adore Me achieves 54,000+ social actions and 15,000+ new followers with Gleam

How Adore Me used giveaways to promote their Valentine's Day product line

Adore Me is a fast-growing online lingerie retailer that wanted to seize heightened customer interest in the lead up to Valentine’s Day to grow its audience and drive sales. Facing the seasonal challenge of converting awareness into action, the brand needed a campaign that would both engage existing followers and attract new customers.

They ran the Lovestruck Valentine’s Day Giveaway using Gleam, offering a $1,000 prize, multiple entry actions (UGC with #WhatDoYouAdore, social follows, video views, referrals) and heavy cross‑channel promotion, with the contest hosted on their site to encourage post-entry purchases. The campaign delivered outstanding results: ~54k actions, ~88k impressions, 19k+ unique entrants, a 21.7% conversion rate, strong social growth (~15k+ follows) and hundreds of viral referrals, turning contest engagement into measurable audience and sales growth.

Adore Me

Elise Sabak

Social Media Coordinator