Case Study: HardwareDealz drives large-scale giveaway growth with Gleam

A Gleam Case Study

HardwareDealz drives 92,512 sign-ups in 25 days with Gleam

HardwareDealz, a major European destination for PC hardware content, needed a scalable way to drive audience growth and engagement in a competitive market. They turned to the vendor Gleam and used its Competitions product to run high-impact giveaway campaigns that were closely tied to their content and community.

Gleam's solution enabled HardwareDealz to execute recurring giveaways with mechanics that encouraged deep engagement, such as bonus entries for visiting content and partner pages. The results were significant, with the campaigns generating over 4.4 million total entries, 386,076 verified actions, and 92,512 sign-ups, while also boosting YouTube subscriber growth and website traffic.


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