Gleam
18 Case Studies
Case Study: Color Theory achieves 1,000+ new Spotify followers in one week with Gleam
A Gleam Case Study
Getting 1,000 New Spotify Followers With 1 Giveaway
Color Theory — the one‑man electronic act of Brian Hazard — faced the common musician challenge of finding new listeners and growing his Spotify audience (starting at roughly 2,000 followers). To boost visibility and follower growth he needed a simple, focused way to promote his music to relevant fans beyond his existing channels.
He partnered with musical tech brand ROLI and used Gleam’s Competitions app to run a giveaway (his full discography + a ROLI Seaboard Block). The campaign drove 5,738 actions from 2,227 users and delivered 1,019 new Spotify followers (about a 50% increase to ~3,000 in seven days), plus 1,692 new email subscribers — while ROLI gained 2,081 email signups and 792 app downloads.
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Color Theory
Brian Hazard
Color Theory